Hello — I'm
Anson Cheung I build digital platforms.
Digital Product Manager·Digital Engineer·AI Innovator
One partner to build it, run it and grow it. I've led engineering for WSJ and SCMP, delivered platforms for AXA, FWD and KGI, and run digital properties end to end — always A/B tested, CTR-optimised and accountable to real revenue.
Brands & platforms — work delivered with
Media portals, eShops and enterprise platforms — delivered end to end, then kept performing.
Digital work delivered with AXA, FWD, KGI, SCMP, Dow Jones, ELLE and Questex.
Product thinking, hands-on engineering and AI building — no handoff gaps, one accountable owner.
Monitoring, backups and rapid recovery around the clock — your platform never gets a bad day.
Two lenses. One outcome.
You shouldn't have to choose between someone who can ship and someone who can think commercially. You get both — one accountable owner from first commit to revenue impact.
Build it right.
- Cloud architecture on AWS & Azure
- APIs, databases & CDN at scale
- Performance, security & rapid recovery
- SEO, GEO & accessibility by default
- QA, documentation & clean handovers
Make it matter.
- A/B testing & experimentation — decisions made with data, not opinions
- CTR optimization across content & commerce surfaces
- Conversion funnel & checkout optimization
- SEO / GEO visibility growth programs
- Analytics-driven prioritisation & reporting
- Stakeholder, vendor & budget alignment
Where digital is heading — I'm already there.
AI is rewriting how products get built and how customers find you. I'm deep in it, so the advantage lands on your side of the table.
AI Agents
Autonomous agents that act, not just answer — tool use, multi-step workflows and integrations that quietly remove work from your team's plate.
AI Development
LLMs in production: AI-assisted applications, content operations and automation on live, high-traffic platforms — proven, not experimental.
AI Product Building
AI ideas taken from 0 → 1 with product thinking, rapid prototyping and iteration against real users — the same discipline I bring to every launch.
Live platforms — click and judge for yourself.
No mockups, no concept art. Every card below is a live property I've built, run or grown. Open any of them to see the standard you'd be hiring.
Global Media Portals
News and lifestyle platforms engineered for millions of readers — the same standard I bring to your project.
- Led the development, maintenance and optimisation of multiple high-traffic media platforms — performance, reliability and scalability.
- Built and managed technical infrastructure on cloud services (AWS/Azure): API integrations, database administration and CDN configuration.
- Enforced strict SEO and web accessibility best practices across all digital properties.
- Regular server backups, rapid recovery options, rigorous QA testing, bug fixing and system documentation.
Financial Institutions — Corporate Websites & Portals
Corporate websites, enterprise portals and eCommerce for AXA, FWD and KGI — where reliability and security are non-negotiable.
- Spearheaded technical implementation, system support and ongoing maintenance for AXA's corporate website and enterprise eCommerce platforms.
- Delivered eCommerce experience for FWD — storefront journeys, platform integrations and content operations on the corporate site.
- Built and managed technical infrastructure — APIs, databases and cloud hosting environments — ensuring high performance, reliability and security.
- Collaborated closely with IT departments, stakeholders and external vendors to define technical requirements and ensure seamless project handovers.
- Evaluated and implemented digital tools to automate workflows and streamline operations, improving UX and platform scalability.
SME & eCommerce Portals
The portals I build, run and grow day to day — SME operations, retail and D2C. Yours could be on this wall next.
- Led development, maintenance and optimisation of multiple high-traffic eCommerce and media platforms — performance, reliability, scalability.
- Implemented AI-assisted applications and emerging technologies to automate workflows, streamline content operations and elevate user experiences.
- Built and managed cloud infrastructure (AWS/Azure) — API integrations, database administration, CDN configuration.
- Enforced strict SEO, Generative Engine Optimization (GEO) and web accessibility best practices across all digital properties.
- Server backups, rapid recovery, QA testing, bug fixing and documentation — plus procurement, inventory and expense operations for tech equipment and SaaS.
Your platform should earn its keep.
Most teams stop at launch. I stay to run and grow the business on top of it — marketing, leads, sales and retention, all measured against revenue.
Digital Marketing
Campaigns, content and channels run with the same rigour as the platforms behind them — one brand voice, measurable everything.
Lead Acquisition
Landing pages, funnels and automation engineered to turn your traffic into a steady pipeline of qualified leads.
Sales Generation
A/B-tested journeys and conversion optimisation that turn interest into revenue — no guesswork, just compounding wins.
Marketing Automation & CRM
Nurture flows, lifecycle emails and CRM workflows that keep selling while you sleep — every touchpoint tracked.
Analytics & Attribution
Dashboards that show which channel earned which dollar — so every next decision is a data-backed one.
Retention & Growth
Repeat-purchase programs, loyalty loops and LTV growth — because the cheapest customer to win is the one you already have.
Be found on Google. Cited by AI.
Page-one rankings are table stakes; being the source AI engines quote is the new frontier. I engineer for both — so customers and algorithms alike find you first.
SEO
The technical foundations that win rankings — crawlability, Core Web Vitals, structured data and search quality, done at scale.
GEO — Generative Engine Optimization
Get cited in AI answers — content structured and authoritative enough that ChatGPT, Gemini and their peers quote you by name.
AIO — AI Optimization
Agent-ready websites — clean semantics and machine-readable pages so AI agents can browse, understand and act on your content.
One partner. The full stack.
Everything below ships under one accountable owner — no agency handoffs, no phone-tag between vendors.
Let's turn your goal into a platform that performs.
Bring the business goal — I'll bring the build, the operations and the growth engine. Tell me where you want to be in twelve months.